Larry H. Miller Fiat of Tucson | Lease an all-new 124 Spider for only $289 per month!

Larry H. Miller Fiat of Tucson offering $289 per month lease-pricing on all-new 2017 Fiat 124 Spider for a limited time! 

After not being sold in the United States for over 30 years, FIAT has decided to bring the iconic 124 Spider roadster back to a dealership near you. The first all-new 124 Spider models arrived at the Port of Baltimore and the Port of San Diego earlier this month, and are waiting for you to sign up for your VIP test drive!

The all-new 2017 FIAT 124 Spider is the most affordable sports car in America, and comes in three different model-types: Classica, Lusso and Abarth. Classica is the most similar to the original 1966 roadster, while the Lusso comes in a more luxurious package. Abarth features everything you could want in a roadster, and includes every luxury you can think of, along with a high-performance kick.

Tucson residents interested in the all-new 2017 FIAT 124 Spider can click here for more information!

“After much anticipation, the all-new Fiat 124 Spider is here in the U.S. and will start to arrive at FIAT studios next week,” Bob Broderdorf, Director of FIAT Brand North America, said earlier this month. “Just in time for the prime convertible season, customers will now have the opportunity to experience our Italian-designed, fun-to-drive roadster for themselves.”

The FIAT 124 Spider was brought back to the forefront of the automotive world when FIAT released two new short videos in anticipation of the vehicle’s release. The first, entitled “Free Like a Bird,” was filmed through the viewpoint of an eagle soaring through the mountains of Italy and features a song of the same name by Wyclef Jean.

“Our creative mindset is to always innovate. ‘Free Like a Bird’ is the first commercial ever filmed by an eagle and this distinctive approach demanded music that was equally compelling to serve as the backdrop for the image, and Wyclef Jean enthusiastically jumped at the opportunity, creating a track that is likely to be another chart topper,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “‘No Blue Pill Needed’ leverages the strength of the original award-wining 'Blue Pill,' which has over 30 million views on YouTube. Allowing our followers to act as a sound board for our campaigns has proven successful for the brand in the past.”

The second video was a follow up to a previous video featuring a little blue pill. This video, entitled “No Blue Pill Needed,” shows a man who realizes his little blue pills are gone before seeing the 124 Spider parked outside on the street. After realizing the Spider is back, the man exclaims “We’re back!”

“Posting longer-form versions of both videos – which first appeared during the reveal of the Fiat 124 Spider at the Geneva auto show and L.A. auto show, respectively – across the FIAT brand’s digital and social channels gives us the opportunity to see the fans' reactions to both and inspire our decision when it comes time to select the official television campaign,” Francois said.

The all-new 2017 FIAT 124 Spider is available now at Larry H. Miller FIAT of Tucson! Stop by the dealership at 1000 W Wetmore Road in Tucson, call (888) 718-4177 or visit TucsonFiat.com!

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Larry H. Miller FIAT of Tucson

1000 W. Wetmore Rd
Directions Tucson, AZ 85705

  • Studio: (888) 718-4177
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